Kogan Review
Kogan is an Australian online retailer that specializes in consumer electronics, home appliances, and other goods. The company was founded in 2006 by Ruslan Kogan, and it has since grown into one of the largest e-commerce businesses in Australia.
Kogan offers a wide range of products, including TVs, smartphones, laptops, tablets, kitchen appliances, home and garden products, clothing, and beauty products. The company also offers its own brand of products under the Kogan label.
Kogan is known for its low prices, and it achieves this by operating an online-only business model with low overheads. The company also sources its products directly from manufacturers, cutting out the middleman and passing on the savings to customers.
Kogan has expanded its operations beyond Australia and now offers its products in several other countries, including the United Kingdom and New Zealand.
Overview
History: Kogan was founded in 2006 by Ruslan Kogan, a young entrepreneur who saw an opportunity to disrupt the consumer electronics market by selling directly to consumers online.
Products: Kogan offers a diverse range of products, including consumer electronics, home appliances, fashion and beauty products, and more. The company also has its own line of products, sold under the Kogan brand.
Pricing: One of Kogan’s key selling points is its low prices. The company achieves this by sourcing products directly from manufacturers and selling online, with low overheads.
Operations: Kogan operates an online marketplace, where third-party sellers can also list their products for sale. The company has also expanded into other areas, such as insurance, travel, and mobile telecommunications.
Global presence: While Kogan is based in Australia, it also offers its products in other countries, including the United Kingdom and New Zealand.
Reputation: Kogan has had a mixed reputation in the past, with some customers complaining about product quality and customer service. However, the company has taken steps to improve its reputation and has won several awards for customer satisfaction in recent years.
Products
- Electronics: Kogan offers a broad range of consumer electronics, including smartphones, laptops, tablets, TVs, cameras, and other tech products. Kogan also has its own line of electronics, such as Kogan mobile phones and Kogan TVs.
- Home appliances: Kogan offers a range of home appliances, including air conditioners, vacuum cleaners, refrigerators, washing machines, and kitchen appliances such as blenders, coffee makers, and air fryers.
- Health and beauty: Kogan has a variety of health and beauty products, including skincare, makeup, hair care, and personal care items such as electric toothbrushes and hair dryers.
- Fashion: Kogan offers a range of clothing, footwear, and accessories for men, women, and kids, including branded items and Kogan’s own clothing line.
- Home and garden: Kogan has a variety of home and garden products, including furniture, bedding, home decor, and outdoor items such as BBQs and gardening tools.
- Sports and outdoors: Kogan offers a range of sports and outdoor products, including fitness equipment, bicycles, camping gear, and hiking gear.
- Pet supplies: Kogan also has a range of pet supplies, including food, toys, grooming products, and accessories.
These are just some of the popular product categories available on Kogan’s online marketplace, and the company regularly adds new products to its offerings.
Price
Kogan is known for offering products at competitive prices, often lower than the prices of traditional brick-and-mortar retailers. The company achieves this by sourcing products directly from manufacturers and selling online, which helps to keep costs down. Kogan’s pricing strategy is based on offering good value for money to its customers while maintaining profitability.
Kogan’s pricing is also dynamic and responsive to market changes. The company uses data analytics and algorithms to adjust its prices in real-time based on factors such as supply and demand, competitor pricing, and customer behavior. This allows Kogan to offer customers the best possible price for a given product at any given time.
In addition to its low prices, Kogan also offers various deals and promotions throughout the year, such as sales events, daily deals, and special discounts for subscribers to its newsletter or loyalty program. Customers can also take advantage of free shipping on many products, and Kogan has a price matching policy that allows customers to request a price match if they find a lower price for the same product elsewhere.
Overall, Kogan’s pricing strategy is designed to offer customers a great value for their money while maintaining profitability for the company.
Promotions & Discounts
- Sales events: Kogan frequently holds sales events, such as Black Friday, Cyber Monday, and other seasonal sales, where customers can find discounts on a wide range of products.
- Daily deals: Kogan offers daily deals on selected products, with discounts of up to 70% off the regular price.
- Newsletter and loyalty program: Customers who subscribe to Kogan’s newsletter or loyalty program receive exclusive deals and promotions, such as early access to sales and discounts.
- Coupon codes: Kogan occasionally offers coupon codes that customers can use to get a discount on their purchase. These codes can be found on Kogan’s website, social media channels, or through partner websites.
- Price matching: Kogan has a price matching policy that allows customers to request a price match if they find a lower price for the same product elsewhere. Kogan will match the lower price and also offer a 5% discount on top.
- Bundle deals: Kogan often offers bundle deals, where customers can save money by purchasing multiple products together, such as a TV and soundbar.
Overall, Kogan’s promotions and discounts are designed to help customers save money on their purchases and get the best value for their money. Customers can stay updated on the latest deals by subscribing to Kogan’s newsletter, following the company on social media, or checking the website regularly.
Shipping & Returns
Shipping:
Kogan offers free shipping on many products to customers in Australia. The availability of free shipping depends on the product and the customer’s location.
For products that do not qualify for free shipping, Kogan charges a shipping fee based on the product’s size, weight, and the customer’s location.
Kogan ships products to several countries, including Australia, New Zealand, and the United Kingdom. International shipping fees vary based on the product and the destination.
Returns:
- Kogan has a 14-day change of mind returns policy, which allows customers to return a product for any reason within 14 days of receiving it.
- To be eligible for a return, the product must be in its original condition, with all packaging and accessories included.
- Kogan provides customers with a return label, which they can print out and attach to the package. The return shipping fee is deducted from the refund amount.
- For faulty or damaged products, Kogan offers a 12-month warranty. Customers can contact Kogan’s customer service team to initiate a warranty claim.
Overall, Kogan’s shipping and returns policies are designed to provide customers with a convenient and flexible shopping experience. Customers can find more information on Kogan’s website, including shipping times and estimated delivery dates for specific products.
Is kogan Legit?
Yes, Kogan is a legitimate and reputable company. The company has been in business since 2006 and has grown to become one of Australia’s largest online retailers. Kogan is listed on the Australian Securities Exchange (ASX) and has a market capitalization of several billion dollars.
Kogan has won several awards for customer service and satisfaction, and the company has a rating of 4.5 stars on Trustpilot, a popular review website. However, like any company, Kogan has had its share of negative reviews and customer complaints, particularly around issues such as product quality and customer service.
Despite this, Kogan has taken steps to address these concerns and improve its reputation. The company has implemented various measures to ensure the quality of its products, such as sourcing from reputable manufacturers and conducting rigorous testing. Kogan has also invested in its customer service operations, with a dedicated team to handle customer queries and complaints.
Overall, Kogan is a legitimate and trustworthy company that offers a wide range of products at competitive prices. Customers can shop on Kogan’s online marketplace with confidence, knowing that the company has a track record of delivering quality products and excellent customer service.
Is kogan Safe?
Yes, shopping on Kogan’s online marketplace is generally considered safe. Kogan has implemented several measures to protect its customers’ personal and financial information and to ensure a secure shopping experience. Here are some of the steps Kogan has taken to enhance the safety of its platform:
Secure website: Kogan’s website is secured with HTTPS encryption, which ensures that data transmitted between the user’s browser and the website is encrypted and protected from interception by third parties
Payment security: Kogan accepts payments through a range of secure payment methods, including credit cards, PayPal, and Afterpay. The company uses a secure payment gateway to process transactions and does not store credit card information on its servers.
Data protection: Kogan complies with the Australian Privacy Act and has implemented various measures to protect its customers’ personal data, such as using firewalls, antivirus software, and other security tools.
Fraud prevention: Kogan has a fraud prevention team that monitors transactions for suspicious activity and takes action to prevent fraud.
User reviews: Kogan’s online marketplace includes user reviews and ratings, which can help customers make informed purchase decisions and avoid potential scams.
Overall, Kogan has taken several steps to ensure the safety and security of its online marketplace. However, as with any online platform, customers should exercise caution when shopping on Kogan and take steps to protect their personal and financial information, such as using strong passwords and avoiding public Wi-Fi networks.
Where to Buy kogan
Kogan is an online retailer, and customers can purchase its products on the company’s online marketplace at kogan.com. The website is user-friendly and easy to navigate, and customers can browse and search for products in various categories, including electronics, home appliances, fashion, and beauty.
Customers can also sign up for Kogan’s newsletter or loyalty program to receive exclusive deals and promotions. Kogan ships products to several countries, including Australia, New Zealand, and the United Kingdom. Shipping times and fees vary based on the product and the customer’s location.
In addition to its online marketplace, Kogan has also expanded into other areas, such as insurance, travel, and mobile telecommunications. Customers can purchase these services on Kogan’s website or through the company’s mobile app.
Overall, Kogan is an online-only retailer, and customers can purchase its products and services exclusively through its website and mobile app.
Customer Support
- Phone support: Customers can call Kogan’s customer service team on 1300 304 292 (for customers in Australia) or +61 3 9981 7000 (for international customers). The phone lines are open Monday to Friday from 8 am to 8 pm (AEST) and Saturday to Sunday from 10 am to 6 pm (AEST).
- Email support: Customers can contact Kogan’s customer service team by sending an email to [email protected]. Kogan aims to respond to all emails within 24 hours.
- Live chat: Customers can use Kogan’s live chat feature to chat with a customer service representative in real-time. Live chat is available Monday to Friday from 8 am to 8 pm (AEST) and Saturday to Sunday from 10 am to 6 pm (AEST).
- Social media: Customers can contact Kogan’s customer service team through its social media channels, including Facebook, Twitter, and Instagram. Kogan aims to respond to all social media messages within 24 hours.
In addition to these channels, Kogan also has an extensive help center on its website, which includes answers to frequently asked questions and troubleshooting guides for common issues. Overall, Kogan offers several options for customers to get in touch with its customer support team and resolve any issues or queries they may have.
Pros & Cons
Pros:
- Competitive pricing: Kogan offers products at competitive prices, often lower than those of traditional brick-and-mortar retailers.=
- Wide range of products: Kogan has a broad range of products in various categories, including electronics, home appliances, fashion, and beauty.
- Quality assurance: Kogan takes measures to ensure the quality of its products, such as sourcing from reputable manufacturers and conducting rigorous testing.
- Customer service: Kogan has a dedicated customer service team that aims to resolve customer queries and complaints promptly.
- Free shipping: Kogan offers free shipping on many products to customers in Australia.
Discounts and promotions: Kogan offers various deals and promotions throughout the year, such as sales events, daily deals, and special discounts for subscribers to its newsletter or loyalty program.
Cons:
- Shipping times: Some customers have reported long shipping times, particularly for international orders.
- Product quality: Some customers have reported issues with the quality of products purchased from Kogan.
- Customer service: While Kogan has a dedicated customer service team, some customers have reported issues with the quality of service or difficulty getting their queries resolved.
- Returns policy: Some customers have reported difficulties with Kogan’s returns policy, particularly around issues such as return shipping fees and processing times.
Overall, Kogan offers a wide range of products at competitive prices, and the company has taken measures to ensure the quality of its products and the safety and security of its online marketplace. However, as with any online retailer, customers should exercise caution and be aware of the potential risks, such as long shipping times and issues with product quality or customer service.
FAQ
Is Kogan a legitimate company?
Yes, Kogan is a legitimate and reputable company. The company has been in business since 2006 and has grown to become one of Australia’s largest online retailers.
What kind of products does Kogan sell?
Kogan sells a wide range of products in various categories, including electronics, home appliances, fashion, beauty, sports and outdoors, pet supplies, and more.
Does Kogan offer free shipping?
Yes, Kogan offers free shipping on many products to customers in Australia. The availability of free shipping depends on the product and the customer’s location.
How long does Kogan take to ship products?
Shipping times vary depending on the product and the customer’s location. Kogan aims to dispatch orders within 1-2 business days, and shipping times can range from 2-10 business days for standard shipping, depending on the customer’s location.
Does Kogan have a returns policy?
Yes, Kogan has a 14-day change of mind returns policy, which allows customers to return a product for any reason within 14 days of receiving it. Kogan also offers a 12-month warranty for faulty or damaged products.
How can I contact Kogan’s customer service?
Kogan’s customer service team can be reached through several channels, including phone, email, live chat, and social media. The phone lines are open Monday to Friday from 8 am to 8 pm (AEST) and Saturday to Sunday from 10 am to 6 pm (AEST).
