Ocado is a British online grocery retailer and technology company. It was founded in the year 2000 and is headquartered in Hatfield, Hertfordshire, United Kingdom. Ocado operates exclusively online and does not have any physical stores. Instead, it delivers groceries directly to customers’ homes.

Ocado is known for its advanced automated warehouse and delivery system. The company has developed innovative technologies to efficiently pick and pack orders, including using robots to navigate their warehouses and assemble customer orders. This automation allows Ocado to offer fast and reliable grocery delivery services.

In addition to its online grocery retail business, Ocado has also developed its own line of products under the brand name “Ocado Own Label.” These products cover a wide range of grocery categories, including fresh produce, pantry staples, and household items.

Furthermore, Ocado has expanded its business by partnering with other retailers and providing them with its advanced technology and logistics solutions. Some notable partnerships include Morrisons in the UK and Kroger in the United States.

It’s important to note that my knowledge cutoff is in September 2021, so there might have been further developments or changes to Ocado since then.

Ocado offers a wide range of products that you can order online for delivery to your home. Their product selection includes:

  1. Fresh Produce: This category includes fruits, vegetables, herbs, salads, and organic produce.
  2. Meat and Poultry: Ocado provides a variety of fresh meats, such as beef, chicken, lamb, pork, and turkey, as well as processed meats like sausages and bacon.
  3. Fish and Seafood: You can find a selection of fresh fish and seafood, including salmon, cod, prawns, scallops, and more.
  4. Dairy and Eggs: This category covers milk, cheese, butter, yogurt, cream, eggs, and other dairy products.
  5. Bakery: Ocado offers a range of freshly baked goods like bread, rolls, bagels, croissants, cakes, and pastries.
  6. Pantry Staples: You’ll find essential items such as rice, pasta, canned goods, sauces, condiments, baking ingredients, spices, and cooking oils.
  7. Frozen Foods: This category includes frozen fruits and vegetables, ice cream, pizzas, ready meals, desserts, and more.
  8. Beverages: Ocado provides a variety of drinks, including soft drinks, juices, water, tea, coffee, alcoholic beverages, and mixers.
  9. Household and Cleaning: You can also order household essentials like cleaning products, laundry supplies, paper towels, toilet paper, and personal care items.
  10. Baby and Child: Ocado offers a range of baby food, formula, diapers, wipes, and other baby care products.
  11. Pet Supplies: They have pet food, treats, grooming products, and accessories for cats, dogs, and other pets.

Please note that product availability may vary based on your location and the specific services offered by Ocado. It’s always best to visit their website or app to explore the full range of products available in your area.


As an AI language model, I don’t have real-time access to current pricing information or the ability to browse websites. Prices of products on Ocado can vary depending on various factors such as location, promotions, seasonal fluctuations, and specific product brands or variants.

To get accurate and up-to-date pricing information, I recommend visiting the Ocado website or using their mobile app. There, you can browse the products you’re interested in and view their current prices. Ocado often provides price details alongside the product listings, making it easy to compare and make informed purchasing decisions.

Additionally, Ocado may offer discounts, promotions, or loyalty programs that can impact the overall prices. Keeping an eye on their website, app, or subscribing to their newsletters can help you stay informed about any special offers or price reductions.

Remember that prices can change over time, so it’s always a good idea to check directly with Ocado for the most accurate and current pricing information.

Promotions & Discounts

Ocado offers various promotions and discounts to provide value to its customers. While specific promotions and discounts may vary over time, here are some common types of offers you may come across:

  1. Introductory Offers: Ocado often provides special offers for new customers, such as discounts on first orders or free delivery on the first few orders.
  2. Vouchers and Coupons: Ocado occasionally releases vouchers or coupons that customers can use to get discounts on specific products or their entire order. These vouchers may be available through their website, app, or promotional emails.
  3. Multi-Buy Deals: Ocado frequently offers multi-buy deals where you can get discounts when purchasing multiple items from the same product category. For example, buy two and get the third item at a reduced price.
  4. Seasonal Promotions: During special occasions or holidays, Ocado may introduce seasonal promotions, such as discounts on festive food items or special bundles for celebrations.
  5. Flash Sales: Ocado sometimes conducts flash sales or limited-time promotions on specific products or brands, offering discounts for a short duration.
  6. Loyalty Programs: Ocado has a loyalty program called “Ocado Smart Pass” that provides various benefits to members, including free delivery, priority access to offers, and exclusive discounts.

To stay updated on the latest promotions and discounts from Ocado, it’s recommended to visit their website, check their app, or subscribe to their newsletters. These channels will provide you with the most accurate and up-to-date information on any ongoing offers or promotions.

Please note that the availability and terms of promotions and discounts can vary, so it’s always a good idea to review the specific terms and conditions associated with each offer before making a purchase.

Shipping & Returns

Shipping and returns policies for Ocado may vary depending on your location and the specific services available in your area.

However, I can provide you with some general information about Ocado’s shipping and returns:


  1. Delivery Service: Ocado offers home delivery services, where your groceries are delivered directly to your doorstep. They have delivery slots available throughout the week, allowing you to choose a convenient time for your delivery.
  2. Delivery Charges: The cost of delivery may vary depending on factors such as the time slot chosen, order value, and any applicable promotions or discounts. Ocado may offer free delivery for certain orders or as part of their loyalty program.
  3. Delivery Areas: Ocado operates in specific regions, and the availability of delivery may depend on your location. You can check Ocado’s website or app to see if they deliver to your area.
  4. Delivery Updates: Ocado provides notifications and updates about your delivery, allowing you to track the progress and estimated arrival time of your order.


  1. Returns Policy: Ocado has a returns policy that allows you to return items that you are not satisfied with. If you receive a product that is damaged, expired, or not as described, you can contact Ocado’s customer service for assistance.
  2. Contacting Customer Service: If you need to return a product, it’s recommended to get in touch with Ocado’s customer service either through their website, app, or by phone. They will guide you through the returns process and provide any necessary instructions.
  3. Refunds and Exchanges: Ocado typically offers refunds for returned items. Depending on the specific circumstances, they may also provide exchanges or replacements for damaged or unsatisfactory products.

It’s important to note that the exact shipping and returns policies of Ocado may be subject to change, and it’s best to refer to their official website, app, or contact their customer service for the most up-to-date and accurate information regarding shipping and returns in your specific area.

Is ocado Legit?

Yes, Ocado is a legitimate and well-established online grocery retailer and technology company. It has been operating since the year 2000 and has become one of the leading online grocery platforms in the United Kingdom.

Ocado is publicly traded on the London Stock Exchange and has a strong reputation in the industry. It has developed advanced technologies for warehouse automation, order fulfillment, and delivery, which have been recognized and implemented by other retailers worldwide.

Ocado operates in compliance with relevant laws and regulations, ensuring that customer transactions and personal information are handled securely. They have a dedicated customer service team that can assist with inquiries, orders, and any issues that may arise.

However, it’s always a good idea to exercise caution when providing personal and financial information online. When using any online service, including Ocado, it’s recommended to ensure that you are accessing their official website or app and to follow standard security practices to protect your information.

If you have any specific concerns or questions about Ocado’s legitimacy, it’s advisable to reach out to their customer service or conduct independent research to gather more information.

Is ocado Safe?

Ocado takes various measures to ensure the safety and security of its customers.

Here are some factors that contribute to the safety of using Ocado:

  1. Secure Website and App: Ocado employs encryption and other security measures to protect customer data and transactions. This helps safeguard personal and financial information during online interactions.
  2. Privacy Protection: Ocado has privacy policies in place to outline how customer data is collected, used, and protected. They follow data protection regulations and take steps to maintain the privacy and confidentiality of customer information.
  3. Payment Security: Ocado offers secure payment options and uses trusted payment processors to handle financial transactions. This helps protect customers’ payment details and reduces the risk of unauthorized access.
  4. Trustworthy Brand: Ocado is a well-known and reputable brand in the online grocery industry. It has been operating for over two decades and has built a solid reputation for reliability and customer service.
  5. Customer Support: Ocado has a dedicated customer service team that can assist with any concerns or issues. If you encounter any problems or have questions about safety, you can reach out to their customer support for assistance.

While Ocado takes precautions to ensure safety, it’s important for customers to also take their own security measures. This includes using strong and unique passwords, keeping devices and software up to date, and being cautious about sharing personal information online.

If you have specific concerns about the safety of using Ocado, it’s recommended to reach out to their customer service or review their security and privacy policies for more detailed information.

Where to Buy

You can buy groceries and other products from Ocado directly through their website or mobile app.

Here are the steps to purchase from Ocado:

  1. Visit the Ocado Website: Go to the official Ocado website, which is www.ocado.com.
  2. Sign In/Create an Account: If you already have an Ocado account, sign in using your username and password. If you are a new customer, you will need to create a new account by providing the required information.
  3. Enter Your Delivery Location: Specify your delivery location or enter your postcode to check if Ocado delivers to your area.
  4. Browse and Add Items to Your Basket: Once you are signed in, you can start browsing through the different product categories or use the search function to find specific items. Click on the desired products to view more details and add them to your shopping basket.
  5. Review and Modify Your Basket: After adding items to your basket, you can review the contents, modify quantities, or remove items if needed.
  6. Proceed to Checkout: Once you are satisfied with your selection, click on the “Checkout” or “Proceed to Checkout” button.
  7. Select Delivery Time Slot: Choose a convenient delivery time slot from the available options. Keep in mind that delivery slots may vary depending on your location and availability.
  8. Provide Delivery Details and Payment Information: Enter the required delivery details, such as your address and contact information. Also, provide the payment details to complete the transaction. Ocado accepts various payment methods, including credit/debit cards and online payment services.
  9. Confirm Your Order: Review the order summary, delivery details, and payment information to ensure everything is accurate. Once you are ready, click on the “Place Order” or “Confirm Order” button to finalize your purchase.

After placing your order, you will receive a confirmation email or notification with the details of your order and delivery schedule.

Remember that the availability of delivery and services may vary depending on your location, so it’s best to check the Ocado website or app to ensure they serve your area before proceeding with the purchase.

Customer Support

Ocado provides customer support to assist with inquiries, issues, and any assistance you may need.

Here are some ways to reach Ocado’s customer support:

  1. Online Help Center: Ocado has an online Help Center on their website, which offers a comprehensive knowledge base with frequently asked questions (FAQs), guides, and helpful information. You can browse through the available topics to find answers to common queries.
  2. Contact Form: On the Ocado website, you can find a contact form where you can submit your questions or concerns. Fill out the form with your details and a description of your issue, and Ocado’s customer support team will get back to you as soon as possible.
  3. Phone Support: Ocado provides a customer service helpline that you can call to speak with a representative directly. The contact number for Ocado customer support can typically be found on their website. Note that phone support availability may vary depending on your location and the operating hours of their customer service team.
  4. Social Media: Ocado is active on social media platforms such as Twitter and Facebook. You can reach out to them through their official social media accounts by sending a direct message or posting a comment with your query. Their social media team may respond to your message or direct you to the appropriate customer support channel.

When contacting Ocado’s customer support, it is helpful to provide relevant details about your inquiry or issue, such as your order number, account information, or any specific products or services involved. This will assist the customer support team in addressing your query more effectively.

It’s recommended to visit the official Ocado website or check their app for the most up-to-date and accurate information on how to contact their customer support, as contact methods and availability may change over time.

Pros & Cons

Certainly! Here are some pros and cons of using Ocado:


  1. Convenience: Ocado offers a convenient online grocery shopping experience. You can browse and order groceries from the comfort of your home, saving you time and effort compared to visiting physical stores.
  2. Wide Product Selection: Ocado provides a wide range of products, including fresh produce, pantry staples, household items, and more. They offer a variety of brands and options to cater to different preferences and dietary needs.
  3. Advanced Technology: Ocado is known for its advanced warehouse automation and delivery system. Their use of robotics and innovative technology helps ensure efficient order fulfillment and reliable delivery.
  4. Reliable Delivery: Ocado offers reliable delivery services, allowing you to choose convenient delivery time slots. Their delivery drivers are generally punctual, and they provide notifications and updates about your delivery.
  5. Ocado Own Label: Ocado has its own line of products called “Ocado Own Label.” These products often offer good quality at competitive prices, providing additional options for budget-conscious shoppers.


  1. Limited Delivery Areas: Ocado’s delivery service may not be available in all areas. It’s essential to check their website or app to confirm if they deliver to your location before placing an order.
  2. Delivery Fees: Depending on the order value and delivery slot chosen, there may be delivery fees associated with your Ocado order. These fees can vary and may impact the overall cost of your groceries.
  3. Online-only Experience: Unlike traditional grocery shopping, using Ocado means you don’t have the option to physically select products or see them before purchase. Some people may prefer the tactile experience of shopping in-store.
  4. Higher Prices for Some Items: Ocado’s prices may be slightly higher compared to some physical stores or other online grocery retailers. It’s always a good idea to compare prices and consider any applicable discounts or promotions.
  5. Reliance on Technology: While Ocado’s advanced technology contributes to its efficiency, there is a possibility of technical issues or disruptions. In such cases, it may temporarily impact the availability of their services or cause delays in deliveries.

These pros and cons can help you assess whether Ocado is a suitable choice for your grocery shopping needs. Keep in mind that individual experiences may vary, and it’s always beneficial to consider your personal preferences and circumstances when making a decision.


In conclusion, Ocado is a reputable online grocery retailer that offers a convenient shopping experience with a wide selection of products. Their advanced technology and reliable delivery services contribute to their appeal. However, it’s important to consider factors such as delivery availability, potential delivery fees, and the online-only shopping experience.

If you value convenience, have a busy schedule, or prefer the ease of online grocery shopping, Ocado can be a suitable option. Their extensive product range, including fresh produce, pantry staples, and household items, caters to a variety of needs. Additionally, their advanced technology and efficient delivery system help ensure a smooth shopping experience.

However, if you prefer a physical shopping experience or have a limited delivery area, Ocado may not be the best fit. It’s also worth considering any associated delivery fees and comparing prices with other retailers to make an informed decision.

Ultimately, the decision to use Ocado will depend on your individual preferences, location, and priorities when it comes to grocery shopping.


  1. Q: Does Ocado deliver to my area?
    A: Ocado’s delivery availability may vary depending on your location. It’s best to visit their website or use their mobile app to enter your postcode and check if they deliver to your area.
  2. Q: What are the delivery fees for Ocado?
    A: The delivery fees for Ocado can vary based on factors such as the order value and the chosen delivery time slot. Ocado may offer free delivery for certain orders or as part of their loyalty program. It’s recommended to check their website or app for specific details regarding delivery fees in your area.
  3. Q: What payment methods does Ocado accept?
    A: Ocado accepts various payment methods, including major credit and debit cards such as Visa, Mastercard, and American Express. They may also accept online payment services like PayPal. During the checkout process, you will be able to select your preferred payment method.
  4. Q: Can I modify or cancel my Ocado order?
    A: Ocado allows modifications or cancellations of orders within a certain timeframe before the scheduled delivery. You can typically make changes through your Ocado account or by contacting their customer support. However, it’s important to note that there may be specific cutoff times for making changes, and some changes may not be possible if the order has already been processed or dispatched.
  5. Q: What should I do if I receive a damaged or incorrect item from Ocado?
    A: If you receive a damaged or incorrect item from Ocado, you should contact their customer support as soon as possible. They will assist you in resolving the issue, whether it involves providing a replacement, refund, or alternative solution. Be prepared to provide details about the issue and any supporting evidence, such as photos of the damaged item.
  6. Q: Does Ocado have a loyalty program?
    A: Yes, Ocado has a loyalty program called “Ocado Smart Pass.” Smart Pass members receive benefits such as free delivery on orders over a certain value, priority access to delivery slots, and exclusive discounts and offers. The specific benefits and terms of the Smart Pass program may vary, so it’s advisable to check Ocado’s website or app for more information and to see if the program is available in your area.