Glossier is a beauty brand that offers natural-looking makeup, as well as skin and body care products. Its collection is designed to provide a radiant glow. And, the brand believes that makeup should enhance your natural beauty, not hide it.
Glossier gained a cult following as a result of its eye-catching Instagram content, resulting in an impressive 2.7 million followers. Its products also receive praise from Glamour, Forbes, and Time Magazine—and Vogue has even described the company as “revolutionary for its time, harnessing a certain come-as-you-are acceptance.”
Should you add this brand’s iconic products to your makeup bag? This Glossier review plans on finding out. We’ll discuss the company, its practices, bestsellers, customer testimonials, and more, so you can decide if its collection is worth the buy.
Overview of Glossier
Glossier grew out of CEO and founder Emily Weiss’s beauty blog Into the Gloss. Having been around since 2010, this online platform grew a community of makeup-lovers, serving as a place to discover new products, share inspiration, and discuss brands.
Through this platform, Emily aimed “to make beauty as much of an element of personal style as fashion… It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t be using on your face.”
Emily’s love of the beauty industry only grew with the success of her blog. And in 2014, she launched Glossier with the “skin first, makeup second” mindset.
Having been following beauty trends, Emily knew that natural, skin-enhancing products were difficult to find. So, she opted to develop products that don’t hide your face, but rather enhance your unique features.
From there, Glossier became an internet phenomenon and the “no-makeup” makeup trend grew with it. With its HQ located in New York City, NY, the brand continues to have conversations about traditional beauty standards, creating products that cater to its customers—not societal norms.
Now that you know a bit more about the brand and where it came from, this Glossier review will go over a few pros and cons:
- Wide range of skin, body, and makeup products
- Cruelty-free with a variety of vegan products
- Ethically sourced and made in the United States
- Many positive reviews from third-party websites
- Its blog, Into the Gloss, is still active with makeup, skincare, and hair care tips
- 30-day return policy (and free returns)
- Some products have a limited shade range
- Cannot use gift cards without a credit card
- Feeling run down and looking to go au natural? This Glossier review will introduce you to the brand’s best-selling makeup products and fragrance.
Its makeup line is what the brand is most known for. From fluffy brows to shiny lips, rosy cheeks, and even complexions, this collection offers products that’ll enhance what makes you, you. Up next, we’ll take you through some of the best-selling Glossier makeup items. Your new day-to-day essentials might be featured in this lineup.
Glossier Future Dew Review
Fresh-faced and dewy is one of the brand’s iconic aesthetics. The Glossier Futuredew helps you achieve that look at home. In fact, this oil-serum hybrid is clinically proven to increase luminosity and hydration.
The ingredients list is full of moisturizing oils, including jojoba, grape seed, and rosehip. It also contains a plant-based squalane, an ingredient that mimics the natural oils in your skin to lock in moisture. Dry skin will simply be a memory.
Futuredew can be easily incorporated into your skincare routine for a touch of radiance. It’s the perfect last step glow-up in your routine and can be worn alone or under makeup.
Plus, this product is one of the brand’s vegan options. Treat your skin with Futuredew for $30 (1 fl oz). For an extra hydration boost, apply this product over the Glossier Priming Moisturizer.
Glossier Skin Tint Review
Normal foundations simply cover up your skin with opaque formulas. But a good foundation works with your skin to enhance its natural beauty. The Glossier Skin Tint features a sheer formula that keeps your complexion’s natural integrity intact.
Plus, this product works to treat your skin. The diamond powder brightens and softens, while glycerin indulges your skin with some heavy-duty moisture. The results? A natural finish, minimized pores, hydrated skin, and an even complexion.
This vegan formulation is available in 12 shades. For best results, simply:
- Shake the Skin Tint bottle well
- Dispense product into your hands
- Apply directly onto your face—the company recommends blending upward and outward
The Skin Tint offers buildable coverage. Add it to your beauty routine for $32 (1 fl oz). If you need more coverage, pair it with the Glossier Stretch Concealer.
Glossier Cloud Paint Review
So, you’ve got your Skin Tint on. Now, it’s time to add a bit of color with the Glossier Cloud Paint. This fragrance-free gel-cream blush gives you a natural pop of color that lasts all day.
With the Cloud Paint blush, a little goes a long way. One drop and a dab on the cheeks already adds a naturally flushed glow to your skin. It comes in eight colors, ranging from warm red hues to soft pink shades.
Though its main purpose is to provide color, it also treats your skin. Collagen is a top ingredient that hydrates and plumps, leaving you looking fresh and rosy.
The formula is lightweight and buildable. So, if you want to add some more pigment, this $22 blush (0.33 fl oz) will do the trick. Finish off your look with the cult-favorite Glossier Balm Dotcom for moisturized and shiny lips.
Glossier Brow Flick Review
Filling in your brows can be tricky business. The Glossier Brow Flick gets your brows looking fluffy and natural without going overboard. Its fine-tip applicator is perfect for drawing life-like hairs, adding depth to sparse eyebrows.
This product is vegan and dermatologist-tested. Plus, it’s long-lasting and smudge-proof—if you’re on the go or under the sun, the Brow Flick will stay in place.
So, If you want a full natural-looking brow, the buildable Brow Flick has got you covered for $22 (0.01 oz).
Glossier Boy Brow Review
If you’re going for the soap fluffy brow trend, the Glossier Boy Brow pomade should be added to your cart. It’ll help shape and keep your hairs in place as you groom your brows to perfection with the spooly brush.
Inspiration for this product comes from traditional hair pomade, but Glossier opted to ditch the waxy feeling. It can also act as a conditioner for your brows, thanks to its emollient ingredients. This formula adds the right amount of fluff and can perfectly define your arch.
Boy Brow is offered in five shades, including a universal clear option. So, fluff up your sparse brows for $20 (0.11 oz). Complete your look with the Glossier Lash Slick to add some volume to your lashes, too.
Glossier Perfume Review
This brand offers more than makeup and skincare. The top-selling Glossier fragrance features subtle aromas. In line with the company’s other products, it’s meant to enhance your natural smell, not change it completely. Let’s take a closer look.
Glossier You Review
Some fragrances can be overbearing. So, it can be challenging to find one that’s both pleasant and subtle. The Glossier You perfume does things differently. This fragrance features bright, floral, and musky scents that are amplified by your natural pheromones.
This award-winning perfume includes notes of pink pepper, iris, ambrette seeds, and ambrox for a well-balanced fragrance that’s clean and elegant. Glossier You might just be your signature scent—try it for $75 (1.7 fl oz).
Is Glossier all-natural?
Not all of Glossier’s products are natural. In fact, the brand doesn’t claim to be. Instead, it boasts skin-safe and consciously selected ingredients. In this company’s formulations, you’ll find a mixture of ingredients, some plant-based, some not.
Is Glossier cruelty-free?
Glossier is cruelty-free! None of its ingredients, formulas, or finished products are tested on animals. Additionally, the company is certified cruelty-free by Leaping Bunny.
The brand also offers select products that are vegan, such as the Glossier lip glosses.
Do dermatologists recommend Glossier?
All of Glossier’s products are dermatologist-tested and deemed safe to use.
Who is Glossier for?
This brand is perfect for those who want an understated, “no-makeup” makeup look. Its marketing is geared more towards Gen-Z and millennial consumers, but its products work for anyone, regardless of age.
Comparison: Glossier vs. Winky Lux
The most significant difference between these two brands is their marketing and available products. Winky Lux is definitely for bold, unique looks. Its collection is colorful and vast, making it easy to support an avant-garde or whimsical aesthetic.
On the other hand, Glossier advocates for natural-looking makeup. Its products promote enhancing the face, not changing it.
One company’s mission doesn’t outshine the other, though. Winky Lux offers beautiful products for those looking to nose dive into bold eyeshadow looks, while Glossier aims towards natural radiance. But, both companies do have similar price ranges that border on luxury brands.
Additionally, both companies use ethically sourced ingredients and manufacturing standards—and that transparency is appreciated within the beauty community.
Glossier Reviews: What Do Customers Think?
Now that this Glossier review has introduced you to the brand’s products, it’s time to see what customers really think. Ahead, you’ll find testimonials from the company’s website, Influenster, and the Better Business Bureau.
With the brand’s substantial social media following, it’s clear that people love its products. But, we did find a few criticisms about quality and customer service. Let’s take a look at the positives first.
On the brand’s website, its top-selling products have been rated thousands of times. Collectively, they average about 4.2/5 stars, with customers praising the efficacy, colors, and selection. Here’s an overview:
- Boy Brow: an average of 4.4/5 stars from 4k ratings
- Generation G: an average of 3.8/5 stars from 3k ratings
- Lash Slick: an average of 4.4/5 stars from 3.3k ratings
- Milky Jelly Cleanser: an average of 3.4/5 stars from 3.4k ratings
- Futuredew: an average of 4.4/5 stars from 1.4k ratings
- Perfecting Skin Tint: an average of 4.2/5 stars from 1.8k ratings
- Stretch Concealer: an average of 4.2/5 stars from 2.2k ratings
- Cloud Paint: an average of 4.6/5 stars from 3.5k ratings
We chose to dive deeper into Glossier reviews on the Cloud Paint. Numerous users report that this blush is easy to apply and provides a natural finish. Take this glowing testimonial:
“The best blush out there! I love this product so much, by far the best from Glossier and I always find myself coming back to it. If you’re thinking about purchasing, just do it! It’s natural, buildable and lasts forever even with everyday use.”
Another customer praises the blush for its big punch in a tiny package: “When it first arrived, I was like wow, this is small, but a little goes a long way. It leaves my face with a gorgeous, dewy glow, and I couldn’t recommend it more!”
On Influenster, shoppers flock to comment on the Milky Jelly Cleanser and the Flavored Balm Dotcom Trio. The former product earned 4.4/5 stars from 5k ratings and the latter earned 4.6/5 stars from 1.7k.
Of the lip trio, customers compliment how moisturizing this bundle is in Glossier reviews, as well as the shine each one provides. One user notes that it is worth the cost: “I love these products !!! The amount is easy to control coming out of the tube, the scents are amazing and the shine lasts for hours. I think it’s worth it price wise to buy the trio and save a couple bucks !”
Taking a look at the BBB, the brand’s overall ratings takes a bit of a dip, hovering around 3.67/5 stars. But, only three shoppers have left their opinion, and Glossier has an A+ rating from the BBB itself, though the business is not accredited.
The lower-than-usual score is a result of a commenter who expressed problems with the brand’s gift card policy. A parent bought their daughter a gift card so that she could purchase from the site—something many of us had to do before being old enough to have a credit card—but the company would not accept the gift card without a credit card being used.
The Glossier review continues: “How discriminatory, and elitist, is this? Not everyone has a credit card. And how can Glossier get away with not stating clearly in the Gift Card that you will NEED a credit card to buy products online with that Gift Card?”
While this is a disappointing experience, such comments were exceptionally rare across all sites. Though there were a few customers who reported that specific products did not work for them, most shoppers are happy with their orders.
Is Glossier Worth It?
This Glossier review thinks the brand’s products are worth it. The company is transparent about its formulations. You can tell that its collection is well-thought-out and that it prioritizes its customers.
Plus, we love that the brand focuses on accentuating your natural beauty. Its tints, glosses, and creams are meant to enhance, not hide.
Its limited shade range might be an issue, specifically for the Glossier Skin Tint. With only 12 shades, this product can’t truly accommodate everyone’s skin tone. The same goes for its Brow Flick and Boy Brow products. We hope that the company works on developing more inclusive colors in the future.
But, based on customer testimonials, the majority of shoppers attest to the brand’s natural-looking collection. So, if you’re looking to step up your Summer “no-makeup” makeup look, the Glossier review recommends checking out the company.
Glossier Promotions & Discounts
Unfortunately, there are no active Glossier coupon codes. But, you can sign up for the brand’s emails to learn about any future promotions.
Where to Buy Glossier
Have your eye on some Glossier lip balm? You can buy the brand’s products from its retail locations in New York, Los Angeles, and London.
Or, if you prefer to shop online, head to Glossier.com.